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LATEST PROJECTS
ALBUM RECORD COVER
Project Objective
Create a playlist and record cover inspired by music of your choice.
Created with Photoshop and Illustrator.
Key Insights
“For our kids" includes music that I want my children to listen to. My playlist consisted of all my favorite music from different points in my life. Growing up by the shore, the beach was a major part of my life. The music on the playlist was often listened to while lounging on the beach.
The world was black and white until I listened to this music. Hence, on the front cover, the people are in black and white, and the back displays the kids in color since they have felt life and what I felt when I first listened.
Big Idea
I was inspired by music that brings back happy feelings, the different dimensions and worlds you enter when you close your eyes and feel the music, bringing back all the memories of first listening to the songs.
BOTTLE DESIGN
Project Objective
Create a new bottled brand. Design the label and packaging for the new product
Designed with Photoshop and Illustatror. All imagery hand drawn.
Key Insights
They are targeted at those who already love sriracha and enjoy rich flavors and a variety of sauces. The design must jump off the shelf and entice customers to choose it over sriracha competitors. The wide and unique variety of flavors and the thought-out design will draw customers to the product.
Big Idea
Create the best and freshest sriracha on the market with the most aesthetically pleasing packaging.
REBRANDING BRAND GUIDELINES
Project Objective
Choose a current retailer and rebrand the company. Justify why the rebranding is occurring. Produce brand guidelines with the brand's new look and feel.
Created with InDesign, Illustrator, and Photoshop
Key Insights
I wish to encompass a company that has diverse product lines and a colorful and fun feel. Not only is Zara concerned with sustainability and their environmental impact, they care about their customer. They have the newest trends at low prices and keep their customer's needs in mind. Created an updated and colorful look, Zara is transparent, inclusive, and has coherence throughout the brand.
Big Idea
Zara is often criticized for its lack of transparency and for using fast-fashion practices that hurt the environment. With this rebrand, Zara introduces more sustainable practices as well as a new look that shows a brighter future.
FREE PEOPLE CAMPAIGN
*Mockup
Project Objective
Create a spring social media campaign that "springs back to their roots" and emphasizes Free People's vintage clothing and 70s inspired designs.
Created with Illustrator and Photoshop
Key Insights
Free people is made for all people. They have unique clothing that really displays who each customer is. Their unique brand has been around since the early 70s; thus, we are going back to their roots with a selection of vintage and 70s inspired looks that will make the customer stand out and feel good in what they wear. This social media campaign is 70s inspired.
Big Idea
Create a campaign with fun patterns, vintage clothing, and differentiate their product line to reach a new market.
CURATED
KIT
Project Objective
Create a new curated subscription kit. Design unique packaging for the brand as well as the concept of the kit that assists the consumer.
Created with InDesign, Illustrator, and Photoshop, Procreate
Key Insights
Charcuterie boards are very big right now. But creating the perfect charcuterie board may seem like a daunting task. While you can order charcuterie boards from a limited amount of suppliers, there is a gap in the market for charcuterie kits.
Big Idea
A curated charcuterie board subscription kit that puts together the best quality ingredients and instructions on assembling the board so the consumer can create a jaw-dropping board with clear instructions.
All imagery was hand painted using watercolor. The watercolor was converted to digital drawings through procreate.
KATE SPADE PRODUCT KNOWLEDGE TOOL*
*Mockup
Project Objective
Create a a one-page inspiration mood board followed by a corresponding one-page product knowledge tool to describe the season's theme. Created in InDesign and Photoshop
Key Insights
Create a product knowledge and seasonal storyselling tool where the theme was a decadent, roaring holiday celebration in a New York city ballroom, all I could picture was champagne popping, swinging from the chandeliers, and being dressed head to toe in sparkly outfits.
Big Idea
Create a board that would attract multiple customer segments and display the theme of luxurious NYC glamor.
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