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Project Objective​
Create a brand proposal and initiative to enhance brand experience for retailers. Final Presentation for Retail Marketing Class, Fall 2020
Key Insights
Collaborated with team members and spearheaded research initiative to analyze Bloomingdales and identify areas to increase customer experience. Designed slide deck and created all visuals and digital advertisments.
Big Idea
Create a new initiaive to increase brand experience and give the retailer a competitive advantage.
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